Tassimo - Introducing Tim Hortons T Disc

We used 4 static billboards and 1 digital, working together to introduce Tim Hortons to the Tassimo lineup. When the digital billboard played, you'd see a hand come into the frame and press the start button, to get the coffee pouring. Once finished the hand would remove the cup, and the video would start again from the beginning. We placed this in Dundas Square, Toronto - right outside the Eatons Centre, a high traffic area.

Art Director: Adam Tuck
Copy Writer: Nima Samadi