Bell - Don't text and drive

This campaign is to encourage safe driving. Texting while driving leaves you visually impaired, on our ads we depict that by using braille. The P.O.P will be handed out at Bell stores to customers who purchase “smart” or “super” phones. This way they can use Google Goggles to watch a quick video showing the effects of texting while driving.

Art Directors: Adam Tuck and Steffi Raike
Copy Writers: Adam Tuck and Steffi Raike