Gerber your baby

Everybody wishes they or their child were a Gerber baby. With the new online app, iPhone and iPad apps; your baby can now see your dream come true.

Art Directior/Copywriter: Adam Tuck

Ogilvy's agency Christmas card

Bell - Don't text and drive

This campaign is to encourage safe driving. Texting while driving leaves you visually impaired, on our ads we depict that by using braille. The P.O.P will be handed out at Bell stores to customers who purchase “smart” or “super” phones. This way they can use Google Goggles to watch a quick video showing the effects of texting while driving.

Art Directors: Adam Tuck and Steffi Raike
Copy Writers: Adam Tuck and Steffi Raike

Youthy Label Design - Healthy Fruit Smoothie

Ontario Ravioli

In this campaign, we wanted make the point that although the ravioli is made in Ontario, it still has that authentic taste. So authentic, some may even be claiming it as their own!

Art Directors: Adam Tuck
Copywriter: Darren Marranca

Tassimo - Introducing Tim Hortons T Disc

We used 4 static billboards and 1 digital, working together to introduce Tim Hortons to the Tassimo lineup. When the digital billboard played, you'd see a hand come into the frame and press the start button, to get the coffee pouring. Once finished the hand would remove the cup, and the video would start again from the beginning. We placed this in Dundas Square, Toronto - right outside the Eatons Centre, a high traffic area.

Art Director: Adam Tuck
Copy Writer: Nima Samadi

Freshpair underwear

Freshpair is online store where you can purchase different styles of underwear. When in-stores, company’s display their clothing on mannequins. This gave me the idea to try this outdoors. With 70% of freshpairs consumers gay males, I decided to team them up with Pride 2011, in Toronto. With 7 mannequins scattered across the city, the target is now asked to go out and find them all. Once all 7 are found, the app they’ve downloaded will automatically enter them for a chance to join freshpair at Pride 2011.

Art Direction/Copy: Adam Tuck

Boardwalk Empire

 

    

Boardwalk Empire is an HBO series that takes place in Atlantic City during the 1920’s and 1930’s. It’s about smuggling booze, gangsters, gambling and all that good stuff. For this print campaign I made 3 print ads, one being a DPS and designed them to look like a vintage posters.

Art Director/Copywriter: Adam Tuck

Maynards Gummy Bears

This campaign is for Maynards Gummy Bears. When trying to come up with a fun way to portray the bears, we thought about putting them in situations where they have been, or about to be hunted.

Art Director: Adam Tuck
Copy Writer: Michael Groppo

McDonalds

 

This campaign was for the AEDC awards. The brief they gave us said they were targeting teens in highschool in hopes they’d purchase more fries. What we thought we’d do is use fries and the little games teens play in class to convey the message.

Art Directors: Adam Tuck and Lucyed Hernandez
Copy Writier: Mikhail Ferrara